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By | August 12, 2017

New Trends in Marketing for Small Businesses

Businesses in Oregon encounter many difficulties. Previously, the most burdening of challenges was paying very high taxes. Unfortunately, the new tax plans seems to stir the problem for business owners in the area. In turn, business owners have been forced to come up with other strategies to cut down on costs. Here are common marketing strategies that are expected to do well in 2017.

Businesses are considering outsourcing today for them to thrive. However, there are fears that come with this strategy. Many organizations consider it an unnecessary expense as all plans can be executed internally. Despite the fears, it is a strategy that will be trendy in the industry in the future.

The popularity will not only be in Oregon but also in other states. The Trump administration has implemented laws to curb outsourcing but its benefits overwhelm entrepreneurs. The only aspect that could restrict this trend is heavy taxation. This can cripple the economy as a result of businesses having high operational costs. Moreover, companies have an understanding of the advantages of hiring experts that are knowledgeable about new strategies. It is for this reason that many businesses bring consultants such as Silverback Strategies to create new techniques and come up with clear objectives. As a business owner, hire consultants that you can trust to evade wastage of time and money. Do your research online and ask friends to recommend you to reputable experts.

Business owners are also embracing mobile trends. Small organizations make more money out of mobile traffic than normal traffic. A business website cannot lack to attract customers. Hence, many are optimizing their websites to include mobile search and improving on features such as user experiences and form entry. The mobile approach is also useful for companies that want to be felt locally.

Content marketing is another effective strategy. Another useful approach is content marketing. In the past it was considered marginal but now many entrepreneurs embrace it. Companies understand the importance of SEO tools particularly at the local level and modify their content to fit the tools. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. They also realize the value of guest blogging where they share free content.

Video advertising is also popular. Small firms can send videos through platforms such as Facebook and YouTube. Research indicates that videos have the highest impact in attracting clients that other content.

Above all, retaining customers is indeed important. That can be achieved through loyalty programs. The tactic is applicable to small and large institutions such as banks. For instance, banking institutions post adverts and videos showing their effect in the community and that extends their popularity.

Businesses are embracing change this year by use of new strategies to make them competitive in 2017. Companies are adopting new techniques to propel them to gain competitive advantage this year. The techniques must focus on direct interaction with customers. They ought to entail loyalty and reward programs and interaction via social media.